YouTube is a great platform when used the right way, to make videos on what you have a passion for. People use YouTube to give tutorials, vlog about their life, or share a talent they have, like singing. YouTube simply gives viewers an opportunity to escape from the real world. Our terrific woman this Tuesday is Michelle Phan, who is a beauty pioneer and vlogger. She was one of YouTube’s biggest stars. She was also the co-founder of Ipsy, a $500 million beauty company.
For those who don’t know Ipsy is a $10 monthly subscription for a “glam bag” that gives you samples of beauty products. The products that aren’t sold are donated to charity. I use to get my monthly “glam bags” every month and I loved it! It was something to look forward to at the beginning of every month.
Michelle is considered the first YouTuber who received a large mass of subscribers. Like I mentioned, she was first working on Ipsy but decided to leave and partner with L’Oréal on Em Cosmetics. Em did end up failing the first time but with a break from social media for a whole year, Michelle came back and relaunched it without L’Oréal in April 2017. Michelle decided she wanted to stay behind the scenes, instead of being a YouTube star.
The rebirth of Em was successful because Michelle made products more affordable for people. She is considered a powerful leader and entrepreneur, and I would agree. She has inspired many girls of our generation to use YouTube as a platform to express themselves and showcase their talents. She also impacts many girls’ lives with Ipsy glam bags and Em Cosmetics. Michelle Phan is a girl with beauty and brains!